Fragrance house

Gritti

Gritti, identified as Gritti Venetia, draws on a Venetian family heritage associated with Alvise Gritti, a 16th-century merchant, diplomat, and traveler. After the family business had produced fragrance formulations for other companies, Luca Gritti took charge in the early 2000s and founded his own fragrance brand in 2010. Based in Calderara di Reno near Bologna, Italy, the house’s public creative identity centers on Luca Gritti as owner, perfumer, and creative director, carrying Venetian historical references into contemporary niche perfumery. Its first fragrance, Antalya, was introduced in 2010, followed by Aqua Incanta, Damascus, and Delirium in 2012. Gritti’s fragrances are organized into collections including Black Collection, White Collection, I Turchesi, Privé, Ivy, and Special Edition. The 2019 fragrance 19-68 is described as a self-portrait in fragrance form by Luca Gritti.