Fragrance house

Gritti Venetia

Gritti Venetia was founded by Luca Gritti in 2010 as a separate niche perfume business within the family fragrance enterprise. Its identity draws on the Gritti family’s Venetian heritage, traced to a 16th-century dynasty associated with spice importing and statesmanship, including Andrea Gritti and Alvise Gritti. Before the launch, Luca Gritti had worked in the family business, which produced perfume formulations on contract for other companies; he returned in 2010 and established the label as its own niche house. The early Black Collection was followed by the White Collection, with later public collections including I Turchesi, Gritti Privé, Ivy, Choix, and special editions. Luca Gritti is the brand’s owner and creative director, and recent work includes the Ivy Collection additions Vanilla Tanà and Muskaria, which he personally created. In 2024, the brand marked its 15th anniversary with Monica, a limited-edition unisex fragrance he created in honor of his partner.