Fragrance house

Grooming Lounge

Founded in 1999 by Mike Gilman, Grooming Lounge began as a men’s grooming brand bringing together shops, an online destination, and custom-blended products. In 2000, Gilman and Pirooz Sarshar launched groominglounge.com as a portal for male-focused grooming products, reviews, and advice. The business moved from e-commerce into physical services with the opening of its first Barbershop + Men’s Spa in Washington, D.C., in March 2002. By 2008, it had developed into a multi-location grooming business with a product line and locations in Washington, D.C., Northern Virginia, and Atlanta. Its branded products are developed and tested through its barbershop and spa operations. The in-house line began in 2004 and was rebranded several times. In 2025, Grooming Lounge announced a focus on in-house products and franchise development as part of a consolidation intended to improve profitability.