Fragrance house

gusttavolima

GL Cosméticos launched in Brazil on 18 August 2022 as a venture founded by marketing and brand-management firm Adventures in association with singer Gusttavo Lima. From the outset, the business was tied to Lima’s public identity, using his social-media channels and live shows to promote its products. Its first fragrance, Embaixador, appeared in September 2022 in collaboration with Swiss fragrance house Givaudan. By 2025, it was described as the company’s sales leader. Lima also participated in developing Amor de Fã with the company team and more than 30 fans, contributing to its fragrance direction and packaging. The brand faced an early naming dispute: in October 2022, a Santa Catarina court ordered GL Cosméticos to stop using the term “GL Embaixador” after finding that it imitated a registered mark. By April 2025, the business was publicly presented as GL Cosméticos, while its fragrances and official storefront continued to use the Embaixador name family.