Fragrance house

Guy Sebastian

Guy Sebastian is an Australian singer-songwriter and producer whose fragrance line launched in 2023 in partnership with Chemist Warehouse. Its first release, Embrace for Her, was created as a tribute to his wife, Jules Sebastian, and represented their connection. By August 2025, the collection included Embrace, Embrace Night and IVE, a men’s scent developed in close collaboration with Sebastian. Named for his father, Ivan, IVE draws on childhood memories of his father’s scent, extending the line’s personal creative identity into a second fragrance expression.