Fragrance house

Gypsy Story

Gypsy Story is a UK fragrance brand launched in April 2021 simultaneously in London, Munich, and Abu Dhabi. Its first collection, Story’s Beginning, comprised five fragrances presented as olfactory bedtime stories. The brand’s creative concept focuses on scent’s ability to recover or revive memories that can become buried in everyday life. An independent fragrance record lists seven perfumes, all launched in 2021, grouped into Story’s Beginning and Birds of Passage. Gypsy Story’s UK trademark was filed on 26 May 2021 by Memoize Parfum Ltd and registered on 8 October 2021 for perfumery and related goods. Memoize Parfum Ltd was incorporated in the UK in April 2018 and remains an active private company whose stated business includes perfume manufacture and wholesale.