Fragrance house

HAAN

HAAN was launched in 2018 by Eric Armengou and Hugo Rovira, who had previously operated the fashion-accessories distributor Swellon before selling it to focus on HAAN. After approximately a year and a half of development, the brand’s first commercial launch took place in September 2019 with a portable spray hand sanitiser conceived as a personal-care product rather than a conventional gel; its fragrances were created with a perfumer. From launch, HAAN committed part of its profits to clean-water projects, with its first social activity taking place in spring 2019 at Changoma, Malawi. Its identity combines portable, designed personal-care products with refillability, recyclable packaging and fresh scents. In 2021, HAAN expanded beyond hand sanitiser, introducing hand cream in July and hand soap and toothpaste in October, while presenting itself as a broader personal-care brand.