Fragrance house

HAIR BY SAM MCKNIGHT

Founded by hairstylist Sam McKnight in 2017, Hair by Sam McKnight developed from his public creative work: a 2016 book and Somerset House retrospective, both titled Hair by Sam McKnight, preceded the June 2017 launch of a hair-product range of the same name at Liberty of London. The brand translates McKnight’s fashion and editorial hairstyling expertise, including backstage and shoot experience, into accessible care and styling products designed to help people experiment with their hair. Recurring fashion collaborations and the signature undone, textured hair associated with the Cool Girl concept have shaped its creative identity. Initially funded by McKnight and later supported by investment from industry friends and family, the business received a minority investment from Manzanita Capital in 2022. Its fragrance identity centers on a bespoke fine fragrance created by McKnight with perfumer Lyn Harris of Perfumer H, inspired by an English garden after rain and used across the haircare range. The Fragrance with Benefits extended that established haircare scent into a direct fragrance.