Fragrance house

Hakm Al Oud

Hakm Al Oud is a Saudi Arabian fragrance and oud retailer founded by Mohammed and Abdulaziz, two private-sector employees whose interest in perfume and oud led them to develop the idea in Ramadan 1441. They rented a shop in Shawwal and opened the physical location during Eid al-Adha in 1441, or 2020. The brand is operated as Hakm Al Oud Foundation and headquartered in Diriyah, Riyadh. Its public identity focuses on oud wood, oud oils, musk, saffron, incense, and French and Eastern perfumes, with an emphasis on curated oud sourcing and exclusive perfumes. This work grew from the founders’ earlier perfume-and-oud experiments and their combination of business-development and engineering skills with an interest in e-commerce. Among its fragrance offerings, Athar is identified as one of Hakm Al Oud’s best-selling perfumes.