Fragrance house

Hamidi

Hamidi Oud & Perfumes was launched in 2005 by Sterling Perfumes Industry as a brand dedicated to oriental perfumery and Arabic fragrance traditions. Rooted in Dubai, United Arab Emirates, Hamidi combines traditional Arabic perfumery with contemporary presentation and modern fragrance formats. Its range emphasizes non-alcoholic scents, including water perfumes and concentrated perfume oils, alongside Dehn Al Oud, oud, mukhallat-style blends, bakhoor, and related Arabic scent traditions. In 2015, the brand introduced concentrated perfume oils including Al Abraj, Al Qaloob, and Al Sama through Gulf retail channels. Hamidi is one of Sterling Perfumes Industry’s brands, while Sterling operates under Fakhruddin Holdings, a family business whose origins extend more than five decades.