Fragrance house

Harkoi

Harkoi is a Mumbai-based beauty brand conceived in 2018 by Ritu Bhagat after she identified gaps in products for Indian skin tones; LinkedIn lists the company as founded in 2019. Bhagat first developed the concept in Melbourne before moving to Mumbai, where she continued building products for Indian consumers and darker complexions. Harkoi’s identity centers on beauty for Indian and deeper skin tones, opposition to colorism, and formulations made without known endocrine disruptors, carcinogens, or irritants. In 2021, its early product direction focused on nail serums and nail lacquers designed to complement Indian skin tones. The brand also offers two perfumes, Enchant Them and Turn Heads, developed with a French perfumery, with final profiles selected by the Harkoi Inner Circle community.