Fragrance house

Hashtag

Hashtag is a French fragrance brand created and registered by Parfums Corania, the Marseille-based company founded in 1934 by perfumer Fernand Cohen. The business later passed through his sons, Jean-Luc and Bernard Cohen, to the third generation, Laurent Cohen. Parfums Corania filed the Hashtag trademark on 22 January 2014 for perfumes and related beauty products, then announced the brand as a new project planned for 2015. Aimed primarily at girls aged 12 to 18, Hashtag was built around social-network-inspired packaging and communication. Its launch concept comprised three fragrances—#I Love You, #Crazy Girl, and #I’m a Princess—presented as different moods within the line. The broader Corania identity focuses on fragrances that tell stories, evoke emotions, and reveal personalities, alongside a history of innovation that includes early alcohol-free perfumes.