Fragrance house

Hate Me Love Me

Hate Me Love Me is an Austrian fragrance brand associated with EA Ventures GmbH. Mike Arens and Lukas Ebster began developing its fragrance concept and brand world in 2018, and the brand launched in 2021 with four Eau de Parfums: Feel Good Lie and Suicide Blonde for women, alongside Urban Legend and Guilty Pleasure for men. Its creative identity is rooted in rebellion, self-expression, and resistance to social conventions, with the name framed as an invitation to take an honest position rather than conform. Arens is identified as the brand’s co-founder and fragrance maker, and is listed as the nose behind its fragrances.