Fragrance house

Hayaati

Hayaati is a fragrance name presented by Lattafa Perfumes rather than as an independently documented fragrance house. Launched in 2020, the fragrance is classified as woody-aromatic and intended for women and men. It sits within Lattafa’s history as a UAE business founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, with origins described as an initiative inspired by Arabian heritage. In 2021, founder Shaikh Shahid Ahmed said the perfume business had operated for more than three decades. Lattafa is also described as a third-generation, family-run enterprise whose creative identity combines Arabian fragrance heritage with modern innovation. A U.S. trademark application for HAYAATI LATTAFA was filed by Lattafa Perfumes IND. LLC on May 29, 2024, recording first use in commerce on August 1, 2021.