Fragrance house

HAYATI

HAYATI is a New York fragrance brand whose official story traces its beginnings to its founders’ experiences as immigrants in the city. The name means “my life,” and the brand frames fragrance as personal expression, drawing on love stories along the Hudson River and the aromas of the city. Its creative approach brings together research, global trends, and cultural insights, with recurring olfactory themes that include oud, roses, spices, wood, amber, musk, and French oriental influences. HAYATI’s first successful scents were Habibi Albi Oud, Sahara Desert Oud, and Rose Oud Elixir; the brand also records that new products were developed and launched under Hayati New York within 12 months. Hayati Lux Products LLC, registered in Virginia in 2021, is identified in the brand’s privacy policy as the operator of Hayati New York Luxury Fragrance.