Fragrance house

Hekayat Attar

Hekayat Attar was conceived in 2012 and officially launched in the 2020s by entrepreneur Jimmy Chacko as a subsidiary of Jimmy Aventus. The brand owner is Jimmy Aventus FZE, incorporated and registered in SAIF Zone, Sharjah, United Arab Emirates. Hekayat Attar’s evolution runs from Arabian Desert and Majlis traditions toward Grasse, France, combining Arabian fragrance heritage with a contemporary approach. Its identity centers on individual fragrance tales, expressed in the Arabic phrase حكاية عطر, meaning “Fragrance Tale.” The olfactory direction includes gourmand compositions and interpretations of amber, musk, vanilla, oud, sandalwood, incense, and cedarwood, connecting these materials to fragrance traditions of the Arabian Peninsula.