Fragrance house

Helene Fischer

Helene Fischer is a German celebrity fragrance brand whose line began in 2014 with That’s Me, created in collaboration with Douglas. Developed over more than a year, the debut involved Fischer in the scent, flacon design and campaign. The brand’s public identity is tied to Fischer’s performer persona, with its fragrances associated with a positive, carefree stage feeling and a fresh, floral, feminine image. In 2015, Me, Myself & You extended the line with a personalized flacon concept and exclusive distribution through Douglas in Germany, Austria and Switzerland. The collection reached at least three principal releases with For You in 2018. Douglas currently identifies That’s Me as the classic Helene Fischer fragrance and describes the compositions through fresh citrus and fruit accents, floral notes, and warm vanilla, sandalwood and musk bases.