Fragrance house

Hemani

Hemani Herbals began operations in Pakistan in 1949, when Muhammad Hussain Ismail Hemani founded it as a trader in herbal raw materials. During the 1980s, Mustafa Hemani guided the business from local trading toward international sourcing and partnerships. It later expanded from supplying pharmaceutical companies and manufacturers into branded herbal products during the 1990s. Hemani’s identity combines traditional herbal knowledge with modern research, testing, and quality assurance, with a portfolio spanning natural care, wellness, beauty, and fragrances. In 2017, the company partnered with media personality Waseem Badami to launch WB by Hemani, extending its activities into a celebrity-linked lifestyle and personal-care sub-brand.