Fragrance house

Her Scent

Her Scent is the body-care collection of Her Place, the lifestyle brand Joyce Lee founded in May 2021. Her Place began with accessories, including a scrunchie and a ribbon made from deadstock designer fabric, with the ribbon also serving as an intimacy and bondage accessory. Lee launched the brand earlier than planned amid heightened anti-Asian hate crimes and AAPI Heritage Month, connecting it to challenges facing Asian American women. Its identity centers on women’s pleasure, sexual wellness, intimacy, romance, and creating space for women to grow in community, informed in part by Lee’s experience growing up between Seoul and New York. Her Scent launched on April 13, 2022, as a sensory extension of that identity, with body-care products built around a shared scent. Her Ribbon introduced the scent before the collection’s launch, following several years of testing and creative input. The scent uses tuberose, peppermint, and ylang-ylang essential oils. Designer Jean Lee of Ladies & Gentlemen Studio developed the packaging and product design with curved forms, frosted glass, natural wood, and handwritten love-letter elements.