Fragrance house

Herban Cowboy

Herban Cowboy is a men’s grooming brand founded by Luke and Lisa, with the mark first used in commerce on December 13, 2001. The founders built the business around making better products for men while maintaining an independent, family-owned company. Its identity centers on vegan and cruelty-free grooming products, and the brand states that it never tests on animals. A 2009 Canadian trademark record documents the mark’s transfer from HerbanCowboy.com, Inc. to Organic Body Brands, Inc.; the change was registered on September 23 of that year. The brand’s creator relocated from Pittsburgh to the Minneapolis–Saint Paul area in 2008. Herban Cowboy’s fragrance offering includes named scent lines such as Dusk and Forest, with natural essential oils identified as part of its fragrance approach. Dusk has a dedicated collection and cologne, making it a documented example of the brand’s fragrance work.