Fragrance house

Hetkinen

Founded in Turku, Finland, in 2018 by designer and wood artisan Mona Isotupa, Hetkinen grew from her Pine Lip Balm concept, which won Finnish Design Shop’s FDS Award in 2017. Its natural-cosmetics line launched in December 2018, and the brand developed into a Finnish design house centered on scent, combining perfumes with scent-based everyday objects. Hetkinen’s creative language draws on Finnish forests, natural materials, and Finnish and Japanese design values including simplicity, quietness, seasonal awareness, and forest bathing. Its fragrance work is primarily forest-oriented, with references to pine, birch leaf, juniper, aromatic woods, mosses, herbs, and flowers. Forest Riot is identified as the brand’s most loved fragrance, expressing the atmosphere of Finnish pine forests, fresh air, and nature. In October 2025, Hetkinen Group Oy received the Turku Company of the Year recognition; Mari Isotupa, who joined during the founding year as the company’s first employee, later became Mona Isotupa’s business partner.