Fragrance house

HFC Paris

HFC Paris publicly premiered its fragrances in Moscow on June 28, 2017. Its concept brings together fashion and perfume through illustrated visual narratives and olfactory creation, a model reflected in its initial creative team: perfumer Vincent Ricord, illustrator Arturo Elena, and art director Matteo Cibic. The brand now presents itself as an international collaboration among perfumers and artists. In October 2025, it presented Forbidden Whisper with illustrator Megan Hess, whose work extended across the bottle, packaging, and campaign’s visual identity. In March 2026, HFC Paris released Narcotic Desire in its Oud collection and renewed its collaboration with perfumer Elise Pierre, who had previously created Forbidden Whisper. Narcotic Desire also illustrates the brand’s working method: HFC Paris supplies an artistic and visual theme, while the perfumer develops an interpretation with substantial creative freedom.