Fragrance house

Hilary Duff

Hilary Duff entered fragrance in 2005, when Elizabeth Arden announced a partnership with her to launch a fragrance line, with a North American debut planned for fall 2006 and global rollout to follow. With Love...Hilary Duff launched in 2006 through Elizabeth Arden and was documented as part of the company’s owned-and-licensed fragrance portfolio; in 2007, Arden described itself as the exclusive worldwide trademark licensee. With Love is the historic scent most directly associated with Duff: it was her first perfume, created by Rodrigo Flores-Roux and Stephen Nilsen. In November 2023, Duff became Chief Brand Director of Below 60, a home-fragrance brand built around nature-inspired scents, and took part in scent development and product iterations. Below 60 brought its home-fragrance collection to QVC in 2025. Its House of Known collection, created by Duff, draws on her music and the moments that shaped her life, with its concept linked to chapters of her story from 2003 to the present.