Fragrance house

Hint

HINT is an Indonesian perfume brand established in 2023 under PT Royal Pesona Indonesia, with Benny Yahya identified as its founder. It launched publicly at the end of that year with five main eau de parfums and two topper fragrances. From its introduction, HINT built its identity around abstract, individually expressive scents and WonderBiomeScent Technology, a personalization concept described as producing different scent experiences on different wearers. Its stated approach also combines scent technologies and accords sourced from Europe with perfume as an expression of personal identity. HINT added Dragon Eau de Parfum in early 2024 and introduced its Fabrics Series later that year, extending the concept into thematic collections. Noble provides a concise fragrance-legacy angle: HINT identifies it as the brand’s signature scent and included it among the six best-selling fragrances selected for its 2024 Best of HINT collection.