Fragrance house

HL Perfumes by Morgan Madison

HL Perfumes by Morgan Madison emerged from the Helsingborg-based Swedish lifestyle brand Morgan Madison, founded in 2019 by Annika Hansson. Morgan Madison grew from an aim to bring the atmosphere and details of boutique hotels into the home, combining interior design with personal fragrances. HL Perfumes developed through a collaboration with former New York Rangers goaltender Henrik Lundqvist after the end of his professional hockey career. Its defining fragrance collection, Next Chapter, comprises Vol. 1 and Vol. 2 and reflects Lundqvist’s personality and transition into a new stage of life. Publicly announced on September 22, 2023, the launch was made with Orrefors. The bottles were designed by Martti Rytkönen for Orrefors’s City series, linking the collection’s visual identity to New York light and Swedish glass design.