Fragrance house

HMNS

Pronounced “humans,” HMNS was founded in Indonesia in June 2019 by Rizky Arief Dwi Prakoso, Karina Innadindya, and Amron Naibaho. The perfumery began online to reduce nonessential costs while pursuing a level of quality associated with designer and niche perfumes. Its “Made for Humans” identity links scent with human stories and meaning, with storytelling central to the way the brand is built. HMNS’s early development also followed the discovery of a perfumer with two decades of experience. During the 2020 pandemic, it expanded from personal fragrance into reed diffusers as consumers sought more pleasant indoor spaces. In March 2022, HMNS joined an off-schedule Paris presentation with fashion label Adra and later apologized for presenting the event as Paris Fashion Week without official Fédération de la Haute Couture et de la Mode affiliation. Orgsm, whose formulation was developed in September 2019, is HMNS’s best-selling perfume.