Fragrance house

Hollister

Launched by Abercrombie & Fitch in 2000, Hollister was built around an optimistic, laid-back California lifestyle. Its association with the town of Hollister, California was part of that Southern California positioning: the name was invented and paired with a beach-oriented storyline rather than drawn from an actual local origin. In 2016, the brand’s #HCoJeansMovement campaign featured 30 teenage customers and personal messages about identity. Hollister remains part of Abercrombie & Fitch Co.’s brand family alongside Gilly Hicks, offering apparel, accessories, and fragrance. Its fragrance line includes SoCal, identified as the first Hollister cologne, launched in 2011; it has also been described as the scent used in Hollister stores and the brand’s signature fragrance and bestseller.