Fragrance house

Holy Oud

Founded in 2019 and based in the United Arab Emirates, Holy Oud grew from a search for perfection in oud craftsmanship and authentic fragrance-making. The brand brings together Arabian fragrance heritage, oud traditions, cultural authenticity, and contemporary blending techniques. Its scope extends beyond perfumes to bakhoors, oud products, and home fragrances, with perfumes offered for unisex, men’s, and women’s use. Oud is its defining fragrance family: Holy Oud’s range is centered on oud-led Arabian perfumery and authentic oud craftsmanship. A fragrance reference database lists Holy Oud editions from 2019 through 2025, documenting releases across that period.