Fragrance house

Hoss Intropia

Hoss Intropia was founded in Madrid in 1994. Previously known as Intropia, it evolved through renaming and rebranding, alongside product changes and a transition toward e-commerce. In November 2018, the brand entered voluntary insolvency proceedings. After its activity had closed, Tendam acquired the Hoss, Intropia and Hoss Intropia brands in the 2019 liquidation process and relaunched Hoss Intropia in 2021; the spring/summer 2021 collection was the first under its new creative direction. Its identity combines a Mediterranean, bohemian-sophisticated character with an emphasis on design, quality and handcrafted details, for women with an individual style rather than trend-following. Alejandra Valero returned as creative director for the relaunch after more than eight years leading the brand’s design work. In fragrance, Gadea is a floral Mediterranean scent inspired by the Costa Brava, and it received the 2022 Academia del Perfume award for Women’s Lifestyle fragrance.