Fragrance house

House Of Aurae

House of Aurae Private Limited was incorporated in New Delhi, India, on 25 June 2024. The fragrance brand publicly debuted in June 2025 with a line intended for Indian lifestyles and climate conditions. Its creative identity treats fragrance as a form of personal expression, identity, presence, and individual aura, while also presenting the brand as a community for fragrance lovers and self-expression. Founder Ishi Agarwal has focused on fragrance education and on hair mist, a relatively underdeveloped category in India. Zenith is described as one of House of Aurae’s signature perfumes.