Fragrance house

House Of Bo

House of Bō is a U.S. fragrance brand founded by Bernardo Möller and rooted in Mexican heritage. It launched in Miami on October 1, 2021, with Giancarlo Pérez as Möller’s life and business partner and co-founder. Möller’s creative direction draws on childhood memories in Mexico, spirituality, authenticity, and Mexican craftsmanship, while the brand presents its fragrances as gender-neutral. The initial fragrance concept was developed with Mexican perfumer Rodrigo Flores-Roux, whose collaboration shaped the first launch. By November 2022, House of Bō had moved beyond that original launch into the Tesoro Collection, a set of parfum-concentration fragrances created with Carlos Benaïm, Laurent Le Guernec, and Olivier Cresp. By 2024, its creative model emphasized slow perfumery through deliberate production, small batches, Mexican artisan work, and alignment among fragrance concepts, bottles, and materials.