Fragrance house

House of Dreams

House of Dreams is a new fragrance brand whose earliest documented fragrance editions date to 2025. Its identity treats fragrance as a gateway to dreams, memories, emotions, stories, and imagined worlds. The brand’s first collection, Sweet Dreams of Dubai, draws its storytelling from Dubai’s dessert culture, fantasy, and flavor-inspired gourmand concepts. Its concept also extends to Dolcemania, presented as a second dream in which sweetness becomes light and color. In 2026, House of Dreams had a branded experiential stand at Cosmoprof Miami, created by Screaming Color Group, with a presentation emphasizing an immersive, visually led public identity.