Fragrance house

House of Fanatics

House of Fanatics is a Spanish fragrance brand established in 2024 and associated with Barcelona. Its creative direction is linked to August Navarro-Hauschulz, who was born in Barcelona, trained in four countries, worked with Aigner, Myrurgia and Puig, and served on Puig’s prestige perfumery committee for more than a decade. The brand’s identity centers on creativity, boldness and emotion, with bottles conceived as artistic objects to be preserved and collected. It gives participating perfumers creative freedom, naming Jordi Fernández, Dalia Izem, Mylène Alran and Gaël Montero among its creators. House of Fanatics launched with the five-fragrance Premiere Collection in 2024, while public reference data records a further release wave dated 2026. By 2026, its website used the conceptual language “404://ALCHEMY.FOUND,” “Luxury System Failure” and “Perfumery After the Collapse.” The Premiere Collection is the brand’s defining fragrance grouping.