Fragrance house

House of Heartistry

House of Heartistry, also known as Heartistry Perfumery, is a U.S. fragrance brand founded and run by Eric, an independent perfumer-artist. Its creative identity draws on oud and nature, expressed through small-batch artisan collector series intended to explore the art of perfumery. The founder has described a period of protest and conflict in the niche fragrance scene that brought an older House of HeArtistry paradigm to an end and led to a more self-defined original direction. Merciful Heart was released in 2023, followed by HeArt Rapture in 2025. Sandal Delight, a perfume nectar developed from a “heart chord” of HeArt Rapture, centers on sandalwood and jasmine.