Fragrance house

House of Iyrah

House of Iyrah was founded in August 2022 by Samira Mbang, growing out of her earlier perfume-oil business, IYRAH LUXE OILS. In 2023, it rebranded as House of Iyrah and expanded from perfume oils into fragrances. The brand treats scent as a medium for emotion, memory, identity, and connection, drawing on lived experience and personal remembrance. Its concept was shaped by Mbang’s mother’s lifelong anosmia: Samira chose and described perfumes for her, informing a view of fragrance as an experience that can extend beyond smell. House of Iyrah was born from memories of love, absence, memory, and presence. L’Artisan, its first fragrance, is an ode to Mbang’s late father, preserving memories associated with his room, leather, and wood. Opera is a tribute to her mother, continuing the house’s family-and-memory narrative.