Fragrance house

House of Noya

House of Noya is a Dubai-based fragrance brand created by Talha Kalsekar, whose experiences growing up in Dubai, studying in the United Kingdom, and travelling through Europe shaped its creative perspective. Kalsekar comes from a family with an established perfumery background, but House of Noya represents an independent path rather than an extension of that family business. Launched in 2021 with the Prima Collezione, the house introduced nine fragrances presented as individual stories. Its creative identity translates memories, emotions, cultural narratives, and shared human experiences into scent, while its fragrances are deliberately presented as genderless expressions of individuality and freedom from traditional gender rules. The brand combines Middle Eastern roots with European cultural influences, and its fragrances are made in Italy. After the Prima Collezione, the Aqua Collection extended this storytelling approach to travel destinations and places, rendering them as emotional experiences.