Fragrance house

House Of Vision

House of Vision was founded by Manchester artist Bugzy Malone in 2023. Its identity centers on clear vision, strength, courage, belief, resilience, and overcoming adversity. As creative director, Malone personally created the bottle, packaging, shield, and accompanying message for the brand’s debut fragrance, Fortitude. Launched in 2023 as a unisex Eau de Parfum, Fortitude expresses the house’s resilience-oriented themes of fire and grit. House of Vision’s fragrance direction also includes Intention, associated with focus, purpose, and growth. Fortitude has a particularly strong commercial association with the brand: it was reported as The Fragrance Shop’s bestselling launch of 2023 and its second-best-selling launch across the retailer’s portfolio.