Fragrance house

I LOVE

Founded in Manchester in 2009 by James Brown, I LOVE is a British bath, body, and beauty brand whose products are developed in the UK. Its first collection, now called Original, established a fragrance language built around fruit combinations and edible gourmand themes. GRI Group acquired I Love Cosmetics in 2017, after which the brand became a subsidiary of GRI Brands Ltd. In 2018, I LOVE introduced a new identity and its Signature collection, adding more mature floral, fruity, and gourmand fragrances while retaining its original sweet and fruit offering. The brand’s collections later grew to include Signature, Naturals, and Wellness. I LOVE also received the Queen’s Award for International Trade in 2013.