Fragrance house

I Matti

I Matti is a fragrance line from Naples, Italy, associated with Maison Eminence Parfums and the Russo family’s Errevi Trade S.r.l. Presented as Eminence’s latest fragrance line, it was first documented with Matto Matto, released in 2018. Its background includes Gino Russo’s roughly four decades researching and creating essences; he is identified as the founder whose experience forms the brand’s perfumery foundation. His daughter, Valentina, joined the project, contributing a more global perspective while handling commercial direction and brand presentation. I Matti’s fragrance identity centers on fashion-oriented compositions described as bold and seductive, with the collection spanning floral, fresh, gourmand, and woody families. The line is also framed as a return to the past, inspired by fragrances that no longer exist and built around luxurious notes.