Fragrance house

ICON

ICON launched in 2016 under the name Smart Perfume and rebranded as Icon Perfumes in 2019. Based in Ahmedabad, India, the brand centers its identity on alcohol-free attars, artisan craftsmanship, natural ingredients, and traditional Middle Eastern and Indian scent blends. It presents fragrance as a way to express identity and feeling, bringing attar heritage together with modern innovation.