Fragrance house

Icon Beauty

Icon Beauty is a Norwegian indie beauty brand offering vegan skin- and body-care products, with lightweight textures, fresh scents, and Vitamin C in its skincare range. The brand operates through Elle Basic, a company established in 2009 and based in Oslo. Icon Beauty’s trademark application was filed in 2019 and registered in Norway in 2021. Elle Basic is owned by The Feelgood Company and forms part of the Jordanes group, whose Feelgood business focuses on fitness, health, and beauty. A 2021 fragrance associated with the brand is Glöd Sophie Elise Uncovered.