Fragrance house

Iggywoo

IGGYWOO was founded in Los Angeles, California, by British self-taught perfumer Richard Saint-Ford and launched in 2024, marking his move from fashion and beauty creative work into fine fragrance. Saint-Ford’s fragrance practice was shaped by his grandmother, who introduced him to scent-making and nature; he later learned perfumery through hands-on experimentation rather than formal training. The brand’s name comes from a childhood word he shared with his grandmother and translates as “imagination.” As founder, perfumer and creative director, Saint-Ford connects the fragrances, visuals, films and language through a single creative perspective. IGGYWOO’s identity centers on scent escapism, imagined worlds, emotion and self-expression, rejecting conventional gender and age categories. Its early fragrance identity is presented through future-heritage, gender-inclusive blends intended to move beyond rigid traditional fragrance structures. Cashmere Show Pony best represents the brand’s identity and is one of its bestsellers.