Fragrance house

Ikon

Introduced in autumn 2020, IKON launched as a fragrance brand with a six-fragrance collection. It is one of The Fragrance Shop’s exclusive brands, available only through the retailer, whose website is operated by TFS Buying Limited. IKON’s public identity centers on vegan, cruelty-free, natural and responsibly sourced formulas, alongside recycled or recyclable packaging and an emphasis on sustainability. Its launch range was gender-neutral and presented as six numbered Eau de Parfums rather than conventional fragrance names, with an olfactory direction built around genderless compositions featuring woody and aromatic elements. By June 2022, IKON had added smaller 20ml bottles while retaining the six-fragrance line. It later extended the concept beyond personal fragrance into candles, car air fresheners and bundles, broadening its range into home fragrance.