Fragrance house

iKOU

Founded in 2007 in the Blue Mountains of Australia by Naomi and Paul Whitfeld, iKOU began in the founders’ kitchen. Their wellness journey—shaped by efforts to address severe eczema and a spa experience in Ubud, Bali—led them to combine home-spa rituals with natural skincare and aromatherapy. From those origins, iKOU developed into an international skincare and spa-lifestyle business centered on bringing spa rituals into everyday life. Its identity draws on the restorative landscape of the Blue Mountains, Australian botanicals, and the ideas of rest, relaxation, restoration and ritual. By June 2024, the brand had developed across skincare, bath and body, home fragrance, herbal tea and spa-lifestyle accessories. Following its acquisition by Adore Beauty, iKOU remained identified as an Australian beauty and wellness brand and was incorporated into Adore Beauty’s owned-label and physical-retail expansion strategy.