Fragrance house

Imaan Luxury Organics

Founded in 2020, Imaan Luxury Organics is a South African brand that originated in the Western Cape and is owned by a mother-and-son team. Alia Noerah Alli is its founder. The brand developed from a personal journey into organic and halal self-care into a luxury wellness range encompassing skincare, haircare, bodycare, children’s care, homecare and perfumery. Its public identity centers on vegan, organic and halal products, a cellular-wellness philosophy and its trademarked High Frequency Skincare approach. Alli’s systems-engineering and wellness background materially shaped the brand’s systems-based formulation philosophy focused on cellular support. In 2023, Imaan Luxury Organics participated in UVU Bio’s incubatee programme, which supported its development from pre-seed toward angel-investment readiness.