Fragrance house

ime

I/ME, pronounced “eye me,” launched in September 2025 as a fragrance brand introduced by GIVET, the Italian beauty company founded in 2022. Its public identity brings together science, emotion, and individuality, presenting fragrance as a form of fluid self-expression rather than a fixed identity. Layering is central to the concept: the fragrances can be worn separately, layered, or blended to create changing combinations. The launch introduced a collection of six genderless fragrances, all released in 2025. Their formulas use MoodScentz™ technology developed by Givaudan and connected to neuroscientific research on emotional states.