Fragrance house

Imiza

Founded in 2007 by Anne Benoit-Biancarelli after her training at ISIPCA and work with major French perfumery houses, Imiza draws its identity from an abandoned hamlet in Cap Corse, between the sea and mountains. Its creative world brings together Corsican nature, Mediterranean scents, poetic storytelling, freedom, and Corsican immortelle, a recurring botanical reference. Benoit-Biancarelli remains the brand’s identified creative figure, described as both an artist and the person responsible for its creative direction. Imiza developed from Corsican cosmetics into fragrance, with Imiza Eau de Parfum launched in 2010 and credited to Anne Benoit as perfumer. Inspired by the Cap Corse hamlet and the scent of wild immortelle, the fragrance is presented as solar, sensual, and contrasting. Rosa Di I Venti, recorded as a 2016 fragrance by Anne Benoit, introduced another facet of Imiza’s fragrance identity through immortelle and themes of freedom, authenticity, and escape.