Fragrance house

Inaaya

Inaaya Elite was introduced in 2024 as a fragrance brand within the Attarwala Group portfolio. The group, established in 1950, spans perfumery, cosmetics, real estate, and distribution, and its fragrance-brand development includes RiiFFS and Nusuk, launched from Dubai in 2018, followed by FARiiS in 2023 and Inaaya Elite in 2024. Inaaya Elite draws on the artistry of Middle Eastern perfumery. On 26 November 2024, Al Fakhar Perfumes and Cosmetics Trading L.L.C. of Dubai filed a trademark application for INAAYA ELITE covering perfumes and cosmetics.