Fragrance house

Inebrya

Established in 1999, Inebrya is an Italian professional haircare brand belonging to Pettenon Cosmetics and serving haircare professionals internationally. Its name derives from the Italian verb “inebriare,” associated with delighting, stimulating, and enhancing. The brand’s identity brings together innovation, quality, sensory experience, refined fragrances, and elegant packaging, with an emphasis on femininity, individuality, and emotional experience. Pettenon Cosmetics became a Benefit Corporation in 2021, formalizing social and environmental purposes alongside its business activity. The group later acquired Biocosm’ethics and merged with G&P Cosmetics, with the incorporation of G&P becoming effective on January 1, 2025. Inebrya’s fragrance expression is presented as part of its broader sensory haircare offer; the available evidence does not identify a signature scent or defining fragrance collection.