Fragrance house

Infiniment Coty Paris

Infiniment Coty Paris launched in 2024 as Coty’s ultra-premium fragrance brand, 120 years after Coty was founded in Paris in 1904. Sue Nabi and Nicolas Vu developed the house after previously collaborating on the skincare brand Orveda, bringing their fragrance project to Coty under its name. The launch introduced Coty’s first in-house Haute Parfumerie collection: 14 fragrances created by Nabi and Vu for Coty’s 120th anniversary. The house connects Coty’s historical use of natural and synthetic materials with contemporary science, art and emotion. Its fragrance concept draws on personal memories and emotional experiences, presenting scents as personal messages intended to resonate broadly. A key technical element is Molecular Aura, an organic molecule derived from sugar that slows the evaporation of selected ingredients and supports spherical rather than traditionally layered diffusion. The brand also extends its relationship with contemporary art through artcycling, which turns its refillable, stackable perfume bottles into glass canvases for artists.